Press Releases
Southeast Asia, 10 Aug 2021 -- Innity, a
leader in high impact digital advertising solutions, today launched Shoppable
QuickBuy - a new innovative technology to further enhance the Innity Shoppable
Ads solution that was launched last year. The first of its kind in the region,
Shoppable QuickBuy allows consumers to shop directly from any digital
touchpoint, including Innity’s range of creative high-impact ad formats and
interactive shoppable landing pages.
With Innity’s Shoppable QuickBuy tech,
users are able to browse and add products to the retailers’ cart all from
within the ad format, retailers’ landing pages, blog posts, or apps. Once
shoppers click on the "Buy Now" button, they will be led straight to
the Add to Cart page or Checkout page on the retailers’ site. Innity's
award-winning in-house creative team custom designs each creative experience so
that it is unique to each brand.
Innity Shoppable Ads solution was
designed to effectively shorten and streamline the traditional consumer
purchase journey - allowing users to go from discovery to purchase in an
instantaneous and engaging experience, leading to greater profits for brands.
The shoppable platform is also
equipped with advanced data feed management to allow retailers to sync product
feed across multiple sales and marketing channels to monitor, enrich and update
product info or pricing simultaneously.
Additionally, retailers can also
create custom segments from their product catalogues to run dynamic ads that
can highlight personalised products to shoppers who have already shown interest
in the brand.
“We’re thrilled to be rolling out
Shoppable QuickBuy to help more brands adopt and maximise the power of
discovery commerce; to turn interests into purchases, and content into
conversions more seamlessly. As a result of the global COVID-19 pandemic,
consumer behaviour towards online shopping has shifted for good, and we believe
this change will continue beyond the pandemic. Hence, we’re constantly on the
lookout for new ways to improve and expand our Innity Shoppable Media platform,
with the goal to make the online shopping experience more interactive,
personalised, and instantaneous for everyone." said Phang Chee Leong,
co-founder, and CEO at Innity.
For more information on Innity’s
Shoppable offerings, visit https://shoppable.innity.com/
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