CorporatePress Releases
Southeast Asia, 6 May 2020 - TikTok, a social app that focuses on short-form mobile video, has extended their strategic partnership with Innity, a leading digital media solutions and marketing technology company as their official reseller from just Malaysia to a total of 22 countries across US, Europe, and Asia.
With more than 800 million monthly average users and 738 million app installs, it was 2019’s most downloaded social app worldwide. Generating $176.9 million in just 2019, TikTok recognized its potential in the market worldwide, and Innity’s years of experience in digital advertising throughout 12 countries lead to the appointment as its official reseller.
Through this partnership, Innity’s clients would be able to reach new markets and engage with audiences across different countries such as Singapore, Indonesia, Philippines, Hong Kong, Thailand, Vietnam, and many more. With its tremendous growth these years, TikTok has exceeded Twitter and Snapchat in terms of popularity worldwide. The platform, however, is less saturated with ads, allowing brands to stand out more and gain online virality easily.
Moreover, with majority of users being between 16-24 years old, the platform is dominated by younger users, allowing brands to connect with the Gen Z audience. With Gen Z reportedly having $44 billion buying power, they represent a big opportunity for brands.
TikTok boasts many creative ad formats, such as in-feed video ads, brand takeover, hashtag challenges, branded lenses, and influencers branded content collaboration. Innity assists its clients in making the most out of each ad format and choosing a suitable format based on their campaign objectives. Some of Innity’s clients that have run campaigns on TikTok include Dettol, Maybelline, and SOFY.
“The reseller partnership with TikTok has been rewarding and we are delighted that TikTok has decided to extend the partnership to a total of 22 countries. We are now able to better provide to our clients from different countries and we hope to work with brands in running more TikTok campaigns together in the future,” said Phang Chee Leong, co-founder and CEO of Innity.
Contact our team at talktous@innity.com to find out more.
Malaysia
Cambodia
Singapore
China
South Korea
Hong Kong
Taiwan
Indonesia
Thailand
Myanmar
Vietnam
Philippines
Others
Malaysia
Cambodia
China
Hong Kong
Indonesia
Myanmar
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Others
INNITY VIETNAM has been made aware of unauthorised individuals or organisations falsely using the INNITY VIETNAM name in job recruitment ads on messaging apps like Zalo and Telegram in an attempt to lure individuals to sign-up for
‘part-time jobs’ or as ‘part-time collaborators’.
This is an ongoing scam that requires victims to complete various online tasks to receive ‘payment’. However, victims will be asked to send money to a personal bank account before being reimbursed.
We wish to inform the public that INNITY and all subsidiaries within the INNITY GROUP are NOT INVOLVED or associated in any way in this job recruitment and we appeal to the public NOT to respond to this scam.
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