Southeast Asia, 10 November, 2016 – Innity, leading online media and ad tech provider in APAC today added five new mobile ad formats to its mobile advertising offerings – Mobile Cube, Mobile Grow, Mobile Cards, Mobile Underlay and Mobile Canvas, allowing advertisers the opportunity to reach target audience on mobile devices.
Mobile Cube: The ad is displayed as a 3D cube that can be rotated horizontally either automatically or by swiping to reveal more brand images, maximising the allocated ad space.
Mobile Grow: The ad format captures attention by gradually ‘growing’ into a larger canvas as users scroll down the page. It becomes fully interactive when the ad has fully ‘grown’.”
Mobile Underlay: Similar to Mobile Grow, Mobile Underlay is a large layer underneath the web site, revealed as users scroll through the page and auto-expands into a full-page ad once 70% of the ad is displayed on the page.”
Mobile Cards: A deck of cards are displayed over the page at the bottom of the screen. Users can swipe left or right to shuffle through the cards containing images or videos.”
Mobile Canvas: This ad is a full-screen unit that appears after users tap on an invitation ad. As the name suggests, it offers brands extensive space (up to 4 times the screen height) to creatively showcase content and engage users.
Visits to sites via mobile devices have surpassed desktops in majority of the countries in the region and Innity is looking to help marketers leverage on this growth with its mobile solutions.
“We’re constantly looking for fresh ways for brands to get genuine user engagement on mobile devices. With the ever changing mobile trends and demands, it has been Innity’s mission to innovate and provide marketers with advertising solutions that help effectively reach and engage their target audience,” said Phang Chee Leong, CEO and Co-founder of Innity.
Campaigns using the new mobile ad formats are currently seeing success, where they are achieving high CTRs exceeding the average benchmark of 0.3%.
We would love the opportunity to learn about your marketing objectives and discuss how we can assist you in reaching your goals. Let's start a conversation by filling up your details and message below:
our offices address
C501 & C502, Block C,
Kelana Square, 17, Jalan SS7/26, Kelana Jaya, 47301, Petaling Jaya.
T: +60 3 7880 5611
F: +60 3 7880 5622
144 Robinson Road #09-01, Robinson Square Singapore 068908
T: +65 6324 1471
F: +65 6324 1470
2nd floor, Itaxa Building, 126 Nguyen Thi Minh Khai street, Vo Thi Sau Ward, District 3, Ho Chi Minh City
T: +84 8 3820 8286
F: +84 8 3820 8287
No. 50 GMM Grammy Place, 12th Floor, Room No. 1211, Sukhumvit 21 Rd. (Asoke), Klongtoeynuea, Wattana, Bangkok 10110 Thailand
T: +66 2049 3370
F: +66 2049 3371
Menara Thamrin, 3rd Floor, Suite 305, JL. MH. Thamrin Kav. 3, Jakarta Pusat 10250, Indonesia
T: +62 21 3983 0615
F: +62 21 3983 0345
Unit 01-A08, Floor 2, No. 1602, Zhongshanxi Road, Xuhui District, Shanghai City
T: +86 21 5426 8185
1105 & 1106, 11/F, Westlands Centre, 20 Westlands Road, Quarry Bay , Hong Kong
T: +852 2668 2302
Unit C and D 18th Floor Trafalgar Plaza, 105 H.V. Dela Costa St., Salcedo Village, 1227 Makati City,Philippines
T: +63 2 76250315
F: +63 2 76215282
6F.-1, No.1, Nanjing W. Rd., Zhongshan Dist., Taipei City 104, Taiwan (R.O.C.)
T: +(886) 2 2562 1108
F: +(886) 2 2562 1109
333, Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea
T: +(82) 070-4367-6829
2nd Floor, No. 134C, Street Pasteur (51), Corner Street 288, Sangkat Boeung Keng Kang I, Khan Chamkarmon, 12302 Phnom Penh, Cambodia
T: +855 (0) 23 96 24 62
No.161, Level 6, Hledan Centre, Pyay Road, Kamayut Township, Yangon.
T: +95 99 6278 7699