Jimm’s Mega Launch

To reintroduce Jimm’s Coffee to a modern digital audience following its acquisition by Mega Prime Foods, Innity launched a high-impact AttentionFX campaign featuring CGI and FOOH (Fake Out-of-Home) executions. By combining immersive storytelling, interactive ad formats, and shoppable experiences across the consumer journey, the campaign transformed traditional product promotion into an attention-grabbing digital experience that drove awareness, engagement, and product exploration.